L'artificial intelligence it can give a big boost to the performance of your e-commerce, but also of your physical stores.
The starting point is certainly thedata analysis.
Compared to ineffective traditional methods, given the use of limited technologies, the contribution of AI can instead be decisive, allowing you to reinvent the scenario of Retail.
However, there are also many other fundamental aspects to add to this. Among these certainly the optimization of purchasing management, the replenishment of physical stores, the maximization of online sales and improvements in customer relations.
Below we will see in more detail all the strong points of adopting an "intelligent" vision in the world Retail.
Forecasting demand and purchase intention
Artificial Intelligence can allow you to carefully manage product orders based on demand forecasting.
At the same time, it will be possible to monitor data coming from online channels, facilitating the processing of targeted marketing strategies.
Again through the monitoring of demand and the analysis of online purchases and searches, Artificial Intelligence can also represent a valid support in pricing definition. These can also be customized based on determining a customer's purchasing interest in a product.
Automated marketing
In this case, we are talking about software CRM (Customer Relationship Management) integrated with Artificial Intelligence. Thanks to this integration it will be possible automate marketing activities, making them calibrated to each individual customer.
It therefore becomes possible to also conduct actions of brand awareness effective, as in the case of the optimization of campaigns aimed at lead generation.
Furthermore, an AI-based system offers the possibility of creating recommendations about certain products and addressed to specific customers.
This is an action that occurs through the analysis of the behaviors not only of regular customers, but also of unknown ones.
Chatbot for Customer Care
Improving customer service is possible with the implementation of chatbots equipped with Artificial Intelligence. These, in addition to speed up the response to the needs of your customers, can make it more effective product search but also send specific information on new products, suggest articles to combine with those already purchased.
If it is true that the main global brands are already using Chatbots, the reason is clear and clear.
User Experience
The user experience can be improved by Artificial Intelligence by exploiting visual search systems and voice commands enabled by applications NLP (Natural Language Processing).
In this way it is also possible to offer customers additional products in combination with those purchased. If you then combine the potential of Virtual reality And Augmented reality, you can give customers the opportunity to virtually try the products. All from the comfort of home.
Supply Chain, Logistics and Inventories
Applications of Artificial Intelligence for Retail can only pass through these crucial nodes.
Thanks to smart shelves or robots, for example, you can immediately identify out-of-stock or incorrectly positioned items.
This also makes it easier supply support of physical stores, also taking into account other market factors. Thanks to systems based on Machine LearningLastly, a supply chain integrated with AI guarantees effectiveness in operations such as product categorization.
