{"id":12815,"date":"2022-12-27T18:29:46","date_gmt":"2022-12-27T17:29:46","guid":{"rendered":"https:\/\/www.todsystem.com\/?p=12815"},"modified":"2022-12-27T18:29:48","modified_gmt":"2022-12-27T17:29:48","slug":"vantaggi-dellai-per-il-mondo-retail","status":"publish","type":"post","link":"https:\/\/www.todsystem.com\/en\/advantages-of-the-for-the-retail-world\/","title":{"rendered":"Advantages of AI for the Retail world"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Content index<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.todsystem.com\/en\/advantages-of-the-for-the-retail-world\/#Previsione_della_domanda_e_dellintenzione_dacquisto\" >Forecasting demand and purchase intention<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.todsystem.com\/en\/advantages-of-the-for-the-retail-world\/#Marketing_automatizzato\" >Automated marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.todsystem.com\/en\/advantages-of-the-for-the-retail-world\/#Chatbot_per_Customer_Care\" >Chatbot for Customer Care<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.todsystem.com\/en\/advantages-of-the-for-the-retail-world\/#User_Experience\" >User Experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.todsystem.com\/en\/advantages-of-the-for-the-retail-world\/#Supply_Chain_Logistica_e_Inventari\" >Supply Chain, Logistics and Inventories<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>L&#039;<strong>artificial intelligence<\/strong> it can give a big boost to the performance of your e-commerce, but also of your physical stores.<\/p>\n\n\n\n<p>The starting point is certainly the<strong>data analysis<\/strong>.<\/p>\n\n\n\n<p>Compared to ineffective traditional methods, given the use of limited technologies, the contribution of AI can instead be decisive, allowing you to reinvent the scenario of <strong>Retail<\/strong>.<\/p>\n\n\n\n<p>However, there are also many other fundamental aspects to add to this. Among these certainly the optimization of purchasing management, the replenishment of physical stores, the <strong>maximization of online sales<\/strong> and improvements in customer relations.<\/p>\n\n\n\n<p>Below we will see in more detail all the strong points of adopting an &quot;intelligent&quot; vision in the world <strong>Retail<\/strong>.<\/p>\n\n\n\n<h2 class=\"gb-headline gb-headline-e8cd5892 gb-headline-text\"><span class=\"ez-toc-section\" id=\"Previsione_della_domanda_e_dellintenzione_dacquisto\"><\/span>Forecasting demand and purchase intention<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Artificial Intelligence can allow you to carefully manage product orders based on <strong>demand forecasting<\/strong>.<\/p>\n\n\n\n<p>At the same time, it will be possible to monitor data coming from online channels, facilitating the processing of <strong>targeted marketing strategies<\/strong>.<\/p>\n\n\n\n<p>Again through the monitoring of demand and the analysis of online purchases and searches, Artificial Intelligence can also represent a valid support in <strong>pricing definition<\/strong>. These can also be customized based on determining a customer&#039;s purchasing interest in a product.<\/p>\n\n\n\n<h2 class=\"gb-headline gb-headline-86a6093c gb-headline-text\"><span class=\"ez-toc-section\" id=\"Marketing_automatizzato\"><\/span>Automated marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In this case, we are talking about software <strong>CRM<\/strong> (Customer Relationship Management) integrated with Artificial Intelligence. Thanks to this integration it will be possible <strong>automate marketing activities<\/strong>, making them calibrated to each individual customer.<\/p>\n\n\n\n<p>It therefore becomes possible to also conduct actions of <strong>brand awareness<\/strong> effective, as in the case of the optimization of campaigns aimed at <strong>lead generation<\/strong>.<\/p>\n\n\n\n<p>Furthermore, an AI-based system offers the possibility of creating recommendations about certain products and addressed to specific customers.<\/p>\n\n\n\n<p>This is an action that occurs through the analysis of the behaviors not only of regular customers, but also of unknown ones.<\/p>\n\n\n\n<h2 class=\"gb-headline gb-headline-5caa7320 gb-headline-text\"><span class=\"ez-toc-section\" id=\"Chatbot_per_Customer_Care\"><\/span>Chatbot for Customer Care<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Improving customer service is possible with the implementation of <strong>chatbots<\/strong> equipped with Artificial Intelligence. These, in addition to <strong>speed up the response<\/strong> to the needs of your customers, can make it more effective <strong>product search<\/strong> but also <strong>send<\/strong> <strong>specific information<\/strong> on new products, <strong>suggest articles<\/strong> to combine with those already purchased.<\/p>\n\n\n\n<p>If it is true that the main global brands are already using Chatbots, the reason is clear and clear.<\/p>\n\n\n\n<h2 class=\"gb-headline gb-headline-27bb4450 gb-headline-text\"><span class=\"ez-toc-section\" id=\"User_Experience\"><\/span>User Experience<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The user experience can be improved by Artificial Intelligence by exploiting visual search systems and voice commands enabled by applications <strong>NLP<\/strong> (Natural Language Processing).<\/p>\n\n\n\n<p>In this way it is also possible to offer customers additional products in combination with those purchased. If you then combine the potential of <strong>Virtual reality<\/strong> And <strong>Augmented reality<\/strong>, you can give customers the opportunity to virtually try the products. All from the comfort of home.<\/p>\n\n\n\n<h2 class=\"gb-headline gb-headline-4e86fe11 gb-headline-text\"><span class=\"ez-toc-section\" id=\"Supply_Chain_Logistica_e_Inventari\"><\/span>Supply Chain, Logistics and Inventories<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Applications of Artificial Intelligence for Retail can only pass through these crucial nodes.<\/p>\n\n\n\n<p>Thanks to <strong>smart shelves or robots<\/strong>, for example, you can immediately identify out-of-stock or incorrectly positioned items.<\/p>\n\n\n\n<p>This also makes it easier <strong>supply support<\/strong> of physical stores, also taking into account other market factors. Thanks to systems based on <strong>Machine Learning<\/strong>Lastly, a supply chain integrated with AI guarantees effectiveness in operations such as <strong>product categorization<\/strong>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Artificial intelligence can give a big boost to the performance of your e-commerce, but also of your physical shops. The starting point is definitely data analysis. Compared to ineffective traditional methods using limited technology, the contribution of AI can be decisive, allowing you to reinvent the retail scenario. To this you ... <a title=\"Benefits of AI for the Retail World\" class=\"read-more\" href=\"https:\/\/www.todsystem.com\/en\/advantages-of-the-for-the-retail-world\/\" aria-label=\"More on Benefits of AI for the Retail World\">Read more<\/a><\/p>","protected":false},"author":1,"featured_media":12816,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-12815","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/www.todsystem.com\/en\/wp-json\/wp\/v2\/posts\/12815","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.todsystem.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.todsystem.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.todsystem.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.todsystem.com\/en\/wp-json\/wp\/v2\/comments?post=12815"}],"version-history":[{"count":1,"href":"https:\/\/www.todsystem.com\/en\/wp-json\/wp\/v2\/posts\/12815\/revisions"}],"predecessor-version":[{"id":12817,"href":"https:\/\/www.todsystem.com\/en\/wp-json\/wp\/v2\/posts\/12815\/revisions\/12817"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.todsystem.com\/en\/wp-json\/wp\/v2\/media\/12816"}],"wp:attachment":[{"href":"https:\/\/www.todsystem.com\/en\/wp-json\/wp\/v2\/media?parent=12815"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.todsystem.com\/en\/wp-json\/wp\/v2\/categories?post=12815"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.todsystem.com\/en\/wp-json\/wp\/v2\/tags?post=12815"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}